Reputation Management Service
Reputation Management Services from Business Online Designs
Now that we have prospects and customers finding you and increasing your business, let’s make sure that they remain your customers for a very long time. Nothing hurts a business more than when bad reviews or bad players in the marketplace who publish not so pleasant comments about your business and try to sully your business reputation.
First, let’s define what reputation management is.
Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.
How does reputation management work?
Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.
Why is Reputation Management Important?
Reputation management should form an important part of any business. After all, it would allow them to perceive the way clients see them or think about the business. It can be stated that reputation management is important for businesses that obtain and manage their online reviews.
The first step in reputation management is monitoring references to the person or business, primarily through social media monitoring and carefully crafted search queries. Social media analytics and similar processes on search results help to deliver a snapshot of the current public opinion of the person or business in question and then a campaign can be designed to address any problematic issues that have been revealed.
The Reputation Management program at Business Online Designs can help you in many ways when it comes to the proper reputation of your business. Not only that but we believe that businesses should have the ability to:
Manage their online reputation from one place
Be found by customers through accurate listings
See what’s being said online and engage in online conversations
We do this by providing you a software tool that allows you to:
Manage and monitor all your reviews
See how you compare to your competition
Confirm you are being listed correctly online
See what’s being said about your business online
We give you the ability to manage reviews:
See reviews from all the top review sites in your industry
Respond in-line to Facebook and Google reviews
Keep on top of trending keywords in the conversation
Sort reviews by keyword sentiment to drill in
You can display a review widget allowing you to show off your best reviews
We help you get more traffic by making sure your listings are accurate.
You can determine on what sites your business is inaccurately listed
Correct your listings to be found by more customers
Compare your Listing Score to your industry
Citations: Scan the web for all business citations
Spot all instances that your business is listed across the web such as blogs, news articles, or lists
Keep on top of the online conversation
Competition: Manage your share of voice
Keep an eye on up to three chosen competitors
* Determine search engine share of voice:
* Track social audience growth on Facebook and Twitter
Mentions: Make sure you are involved in the conversations
See who is mentioning your business name
Scan the web for selected search terms
Mentions are tracked from: social media, blogs, news articles, etc.
Social Monitoring: Monitor your social accounts
Connect your social accounts to monitor likes and followers over time
Keep up with your customer conversations
Monitor employee twitter accounts to stay in the know
Professional Digital Marketing=Business Growth