What Is SEO Search Engine Optimization and Why Is It So Important?
What is SEO search engine optimization?
Without SEO, search engine optimization which is critical in order to get you on that first page of the search engines, no one will see your website. Search engine optimization is the method of improving your website’s ranking (position) in Google, Yahoo, Bing and other search engines. A well-planned and well-implemented SEO campaign will help bring more relevant traffic to your website, increase exposure, reduce bounce rate, and increase sales.
Why is SEO important to your business? SEO will drive you more exposure and most importantly, more sales. The internet is here to stay, so you may as well embrace it, and reap the rewards that it offers.
Research shows that:
89% of consumers research products or services online, and use what they find to make buying decisions.
Only 3% of users are ready to buy without doing more online research first.
Finding potential customers via SEO costs 61% less than outbound marketing and boosts conversions by 8x.
Benefits of search engine optimization:
Grow your online presence
Improve your local reputation
Build trust with your search results
Increase traffic in a cost-effective way
Attract more customers
Generate measurable results
Build a well-established online presence
Campaign goals
The higher your website ranks, the more often people will click your website and Google Local Profile, which leads to more customer familiarity with your brand. Our goal is to increase rankings and traffic for your online presence by focusing on the keywords (search terms) that’ll bring you the biggest rewards.
Campaign objectives
Detailed Audit. Perform an initial end-to-end audit.
SEO Campaign strategy. We customize your strategy to accomplish your marketing objectives.
Keyword selection & ongoing management. We select industry-specific keywords that set you apart from the competition and expand your company’s visibility.
On-site & conversion optimization. The on-site and conversion-focused strategy works to improve website visitor behavior in order to drive more sales.
Focused relevance targeting. Our custom-built software allows us to boost your website’s online presence because we can easily reference important keywords for your business. It also highlights valuable, targeted locations throughout the web on blogs, articles, directories, and social media.
Content marketing strategy. Help you create and maintain the website as an authority for the keywords we target.
Increase the overall domain authority of the site. Take advantage of the “halo effect” properties of the keywords, where even the keywords we are not actively working on can help with advancing the targeted locations.
Landing high on search engine results map. We will help you create an effective business listing in Google and other relevant online directories to ensure that you have top local rankings.
Measured results and reporting. Give you full visibility to monitor results at any stage of the process.
We will also send you detailed monthly reports that dive deeper into your website’s metrics. Search engine rankings. Search engines use over 200 known metrics to display the most credible and relevant results. Because every website is different, your campaign will be customized and structured based on your current search engine ranking and marketing goals.
Our processes and strategies for each client are customizable, and always reflect the latest updates from major search engines. This ensures that we focus on the areas that benefit your company the most.
The following is a brief summary of the tasks we do for your campaign.
Campaign strategy
URL Targeting. Once the pages are chosen, we will help to implement on-site changes that will affect both your search engine placement and click-through rates.
High-value keyword research. Each keyword is closely analyzed based on monthly search volume, overall competition, trends, and buyer’s intent.
High-quality link building. Each link is strategically placed on industry-specific websites and surrounded by quality content written by our professional team of writers.
On-site optimization. We know the importance of building a healthy and natural link portfolio. Each keyword will be strategically assigned to the page(s) to ensure its growth.
Timeline
Here is a typical timeline showing deliverables over six months:
Month 1:
Social media setup
Set up Google My Business and connect our online dashboard to your accounts
Create header graphics that match your website with Google and Facebook
Website on-page SEO structure setup
Blog & Syndication to social media
Month 2:
Press release
Citations building
Blog & syndication to social media
Request reviews from clients to add in Google Maps
Backlinks from guest posts outreach campaign
Month 3:
Blog & Syndication to social media
Google Maps optimization
Backlinks from guest posts (outreach campaign)
Month 4:
Blog & Syndication to social media
Video for YouTube & Syndication
Backlinks from guest posts (outreach campaign)
Month 5:
Blog & syndication to social media
Citations building
Request reviews from clients to add in Google Maps
Month 6:
Blog & syndication to social media
Video for YouTube & syndication
Backlinks from guest posts (outreach campaign)
Website action steps:
Optimize off-site factors Link building to targeted pages.
Optimize content Creating or optimizing keyword-rich content.
Optimize sitemap and robots.txt files
Instruct search engines on how to crawl and index your website. The SEO team will optimize these documents using SEO best practices.
Optimize business locations for Google Places and Maps. Get found locally with the most up to date information about your business.
Optimize website URL structure. A clean and optimized URL is important for a successful SEO campaign.
Analyze top online competitors. A study of online competitors to track trends and strategies to stay one step ahead.
Provide custom monthly performance reports. Each month, your campaign manager and SEO consultant will review the previous month with you and discuss ways to improve.
Why choose us? Transparency. We believe in absolute transparency. We have 100% confidence in all of the actions that will be completed for your website and you’ll be able to see your results and get real-time progress updates as your campaign advances.
You will also be able to track the daily progress made on your keywords, and review Google Analytics reports in order to see traffic and bounce rates all in one place.
Technology
Our SEO team has some of the most experienced analysts in the industry and we do all of our work in-house. Your dedicated account management team will strategize to provide a successful and efficient marketing plan for you and your business. By only managing a handful of accounts, each management team can dedicate their full attention to your business goals, familiarize themselves with your industry, and develop a customized plan that will produce the most value for your investment.
I hope this article has answered the question for you, What Is SEO Search Engine Optimization and Why Is It So Important.
Professional Digital Marketing = Business Growth
